What Should Contractors Know Before Starting SEO?

So you’re looking to expand your contracting business’s online presence? Continue reading, because you’re about to find out exactly what you need to know before you start SEO. Having worked with contracting firms such as HVAC and plumbing companies, there are 4 things you want to know before starting SEO. Whether you’re planning to do it on your own or hire an SEO agency, you’re going to want to keep in mind the following:

  • SEO is a long-term strategy
  • The more you put in, the more you’ll get out of it
  • You’re not just optimizing your site for Google
  • Content is what’s going to rank

SEO is a Long-Term Strategy

Search Engine Optimization, like any form of marketing, does not come overnight. What I mean by this is that you are not going to see your website go from page 3 to page 1 in one day, nor will you see it happen over the course of a few days, not even a few weeks!!

How long does it take? Well that’s not an easy question to answer. However, you should ask yourself a few questions

  • How large is my city/target location?
  • How many competitors are there in my area?
  • How old is my website?
  • What is the volume of my target phrase? (see SEO Terminology Basics)

The More You Put in The More You Get Out

This shouldn’t be surprising, and if you’re the type of person who just wants quick overnight results for cheap, organic SEO is not for you. You’re either going to have to invest time or money to receive higher rankings and more phone calls.

You’re Not Optimizing For Just a Robot

Here’s the thing, many SEO experts lose track of the overall objective. It would be great if you started getting a hundred visits to your site per month, but what if you get no calls or conversions? Then you might as well not have those visitors!

Avoid optimizing for a robot and keep the user in mind.

Read the “What Should Contractors Know Before Starting SEO?” full article.

Contact JCSURGE for Contractor SEO

If you’re looking for SEO services for your contracting business, give us a call at (917) 747-4234 or email info@jcsurge.com to setup a free consultation, or request a video audit.

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