So you’re looking to hire an SEO team, or already have, and you’re wondering, “What can I do to ensure the SEO people I hire maximize my ROI?” Well, it’s not an uncommon question we hear come up at JCSURGE. We’re fortunate to have a client base that is engaged with the work we provide, and it makes us feel like we’re actually doing something and helping a business. At the end of the day, you’re hiring real people who want to feel valued, and one of the easiest ways to give those people that feeling is by being engaged to at least some degree. This means sending content, asking questions, and checking in on those people once in a while.
Read the full article here: 6 Powerful Ways Business Owners Can Help Their SEO Team
Frequently send photos and unique content
Google loves photos and videos. It’s a strong ranking signal and boosts your website’s user experience (UX). It also helps your brand engage with your target audience.
Send announcements and updates on your business
We use company updates on your website, Google My Business page, social media profiles, and supporting articles as well. If you’re asking yourself, “Is this really important to share with my SEO team?” the answer is almost always going to be a yes.
Check your rankings but don’t obsess
It almost sounds like every SEO company’s dream to have clients seldom check their rankings, but this is NOT the way we want to operate. Why? Because it creates an unstable relationship between your business and the SEO team.
So how should you be monitoring your SEO performance? Typically you will receive a list of keywords your team is targeting, alongside regular reports of what has been accomplished and how your traffic is looking overall. Be active! When you have 5 minutes at your time, try entering a few of those keywords to see how your business is doing in the organic search and Google Maps if you’re a local business
Learn some of the terminologies
Whether you’re a lawyer, plumber, accountant, mechanic, or dentist, it’s nice to hear when your customer has some understanding of the lingo you typically use in your industry. The same applies to SEO. Getting yourself familiar with the basics of search engine terminology will make communication and understanding much easier.
Here is some vocabulary every business owner should know in the SEO world:
- Organic keywords
- Organic traffic
- Bounce rate
- Session rate
- Meta tags
Get customers to leave reviews
If you’re a local business owner, the easiest and most effective way you can help us SEO specialists help you is by getting your customers to leave you a review. Why? Because Google reviews are an important ranking factor when it comes to ranking in the Google Maps section. That’s at least from an SEO standpoint, but from a more practical business standpoint, Google Maps is typically the best way for prospects to find and engage with your business. The majority of local search traffic goes to companies ranking in the top 3 in the maps section, and with each listing, you can see their reviews.
Think outside the box, and ask your team for perspective
SEO is a subcategory of online marketing, and if you look at the bigger picture, it’s a part of marketing in general. We’ve heard people associate SEO with computer programming and crazy backend code that only a few computer nutjobs understand. But the reality is that search engine optimization, just like any marketing strategy, is a lot more fluid and cooperative with other aspects of marketing. It involves more problem solving than anything else.
When it comes to hiring an SEO agency, company, or consultant, remember that they are not magicians. They are craftsmen, but like any craftsmen, they are only as good as the materials and tools they are supplied with.
If you’re looking to hire a professional SEO agency, consider reaching out to our team at JCSURGE. We work with local and national business executives across the United States to increase their search visibility.
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